Five Dollar Fortunes: Successfully Selling on Fiverr.com

June 18, 2010 by admin · Leave a Comment 

Harness the Power of Fiverr.com to Generate Leads,
Drive Traffic and Create an Additional Revenue
Stream for Your Business

Perhaps you’ve heard the buzz surrounding the launch of Fiverr.com — a marketplace where buyers can obtain a variety of products and services for the flat rate of just five bucks.

Users simply create “gigs” listing what they are willing to do for $5. The listings are limited only by your imagination — you’ll see everything from offers to be a Virtual Assistant for a day to offers to become your “fake girlfriend” for a week.

Despite the small number of bizarre listings, there are a handful of marketers that are quietly leveraging Fiverr.com to generate leads, drive site traffic, and create a tidy little side business.

And you should be, too.

Perhaps you’ve tried listing a gig or two on Fiverr.com, and haven’t had any success. Or maybe you’ve been on the fence about taking time out of your day to set up a listing — I mean, after all, it’s only five bucks, right?

Well, that all depends upon how you look at it.

True, there are users who are only making $5 per hour on their listings (if they’re lucky). On the other hand, there are users making 15 times that much per hour.

Honestly, it probably isn’t your fault.

You probably haven’t had access to the right tools – the right information – to give your listings a fighting chance.

The good news is, that’s all about to change for you, right now.

Why Should You Listen to Me?
I’ve spent the last 20 years working in marketing and promotion. I got my start in a Fortune 500 environment as a team member in the marketing department of one of the nation’s largest industrial manufacturers. I’ve managed million-dollar budgets and high-profile client projects, and conducted market research studies that launched multi-million dollar ad campaigns. At the start of the new millenium, I set out on my own, and began taking what I learned and applying it to my small business clients. Over the last decade, I’ve earned a solid reputation as a thought-leader with a demonstrated commitment to the small business community. My clients include some of the web’s best and brightest — both in this country and abroad.

My digital small business magazine, Entrepreneur & Self-Employed Business Journal, is an acknowledged pacesetter in reporting on the topics of interest of small business owners — and has been lauded as one of the best publications in its class.

Evaluating & Testing the Fiverr Marketplace
Shortly after its launch, I began testing and evaluating various gigs in the Fiverr marketplact. I quickly discovered a pattern for what types of listings yielded consistently successful results. I’ve taken those findings and compiled them into a step-by-step guide to help you eliminate the learning curve and begin leveraging the power of Fiverr right away.


In this 38-page, no-fluff guide, I’ll take you by the hand and show you what it takes to create an attention-grabbing, high-converting listing. But more importantly, I’ll show you some of the pitfalls that many first-time Fiverr.com users make without even knowing it.

With just a determined decision and a simple click of your mouse, you’ll receive your key to unlock the vault that will give you direct access to the tools, resources and detailed instructions to help you start taking advantage of the full potential of Fiverr.com.

Why Should You Use Fiverr?

  • Identify new leads for your existing business
  • Employ it as a portfolio to showcase your talents
  • Introduce your product or service to new prospects
  • Conduct small-scale tests and market research
  • Leverage it as a networking tool
  • Drive traffic to your website or blog
  • Generate extra cash to pay off bills or save for big purchases
  • Let it fund side projects, vacations or expansion plans

Whatever you decide to use it for, an additional stream of revenue that you literally spend just minutes a day tending is something that you shouldn’t easily dismiss.

Unlike other money-making methods you may have read before, the process I’ll outline for you is 100% ethical and legal — you won’t find any black-hat tricks or shady tactics in this guide.

This guide offers tons of information to help you jump light-years ahead of the competition. It features over THREE DOZEN links to resources that will help you come up with gigs to offer for sale.

So, while one user is knitting toilet-paper kozies for $5 each, you’ll be processing orders in just minutes a day, and laughing all the way to the bank.

RAVE REVIEWS:
“This book is amazing! I am so glad Traci created this training guide on Fiverr. Talk about over delivering. I found out about Fiverr a couple of months ago and ever since I’ve been addicted. I started buying “Gigs” and now I’m selling my own products. Information on how things work is a little hard to find. Traci’s ebook not only answered all of my questions, but she even tells you how to make money selling free products and information. This isn’t just some standard training manual; it’s that and much more. It’s more like a business blue print. Fiverr is an awesome site, but with Traci’s ebook you now have the knowledge to start a business or enhance the business you already have. After reading this book I would have expected to pay much more. Thanks Traci for being so generous.”
Brian Blanc – http://greenstream360.com

“Originally (about 2 weeks ago now) I just slapped up an ad… offering something I knew would only take me a couple minutes to do, I found a quick image (required) to attach to my listing and logged out assuming my inbox would be full of “requests” for my gig by the following day.. but nary a whimper.

I eventually bought a gig from a Fiverr user named Traci (someone I now affectionately call the Fiverr.com lady)… the gig I purchased was unrelated to Fiverr but as we got to talking she offered me a copy of her eBook Five Dollar Fortunes to review.

I applied just a couple of the tips in it and my sales increased significantly. I took the image in my listing more seriously.. there’s a page in the book just on the importance of the image.

I was able to earn $320 with a little over 3 hours work over the span of 10 days. She makes the process simple and concise allowing you to be up and running making some “fivers” in no time.”

Keith James Lock – http://keithjameslock.com

Here’s just SOME of what you’ll learn in this guide:

  • A crash course in how Fiverr.com works — how to set up an account, and how to buy and sell in their marketplace.
  • Step-by-step instructions with helpful screenshots to walk you through the process with ease.
  • How to avoid a newbie mistake that could prompt a Buyer to cancel their order with you.
  • Why you need to sell only specific types of products or services on Fiverr.com — and what it will cost you if you don’t.
  • What makes a GOOD versus a BAD gig.
  • Four crucial elements that must be in every gig listing if you expect it to sell.
  • Words that you can employ that get customers to BUY.
  • Why you should set up a well-written profile BEFORE you ever list ANYTHING.
  • The importance of selecting a kick-butt photo for your listing.
  • A pre-listing step that most users avoid doing that is costing them MONEY every day.
  • Four excellent resources for promoting your newly-listed gigs.
  • How to insure that your customers leave you raving reviews.
  • Dozens of links to resources that will leave your head spinning with the possibilities.

The fact is, Fiverr.com is still a very new site, and there are significant earning opportunities there for those that know how to use it. Once you discover the types of listings that will make you the highest dollar per hour, you can create a tidy little side project that pays dividends for weeks and months to come.

So go ahead, Click Now on the Add to Cart button below and receive the guide you’ll soon be calling the secret weapon of your Fiverr.com success.

Order Your Copy Now – Just $17.00

Fiverr™ is a trademark of Fiverr.com, and is only used for reference. There is no implied endorsement.

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Quik Tip Tuesday: Spank the Competition with Superior Service

June 30, 2009 by admin · Leave a Comment 

A funny thing happened while I was shopping at the mall over the weekend.

John needed to get a couple pairs of blue jeans, so we headed over to JCPenney. They were having a sale on his favorite brand, so we knew exactly where we were headed. I say this only to explain that we weren’t on a typical Traci “let’s look around” kind of mission. We went in with a plan, and we stuck to it.

In the short time between entering and exiting the store, we were greeted by no less than FIVE sales associates. I’m not talking about your standard, “can I help you find something?” that comes off fake and creepy — I’m talking about a genuine, look-you-in-the-eyes-and-smile greeting. There was something immediately different about the way in which they greeted us, and we immediately noticed.

I worked at JCPenney in high school and college — in fact, it was my very first “real job.” This was back in the day when James Cash Penney (for whom the chain is named) appeared in the training videos. Mind you, that has been MANY moons ago, but even so — I knew that there was something different here.

And it was really nice. In the eternal words of the late Billy Mays, “but wait! There’s more!”

We left the store and headed out into the food court for lunch. We decided to grab a quick sandwich at Chick-Fil-A. While placing our order, a food court attendant brushed past us to place a stack of trays on the counter for the CFA folks. The clerk taking our order apologized profusely for “the intrusion.” We laughed, replying that it would take more than that to offend us, and left the counter moments later with our order, and a slight smile still on our faces.

While we were enjoying our lunch, another Chick-Fil-A employee asked if we’d like for her to refill our beverages. Get out of Dodge! I couldn’t believe we were getting that level of service in a crowded mall food court.

Minutes later, we headed out of the mall, but the discussion as we headed to the car was all about the many examples of great service we’d received during our brief visit.

The Takeaways:

In a tough economy, price is often removed from the equation. The huge discount retailers will often match prices on popular items. If the product is identical from multiple retailers, and you’ve removed the price barrier — what’s left? Service. Focus on providing the customer with a better experience, better service, or a better value, and you’ll win their loyalty.

Create a better buying experience, and leave an impression on the customer. In tough times, customers hold tight to the wallet. If they are going to open the wallet to make a purchase, you want them to feel GOOD about it, not experience buyer’s remorse. In each of the examples I noted, we walked away having noted that it was a positive buying experience. We felt good about making the choice we made.

Yes, times are tough, and they may get worse before they get better. But, consumers will still have needs to fill. If you want to be the retailer they choose to fill those needs, start finding ways to make yourself the obvious choice. Offer value-added services. Offer superior service. Create a better experience.

Do that, and your customer walks away happy, comfortable and evangelizing your business. In the end, you’ll get more mileage out of that than a good pair of blue jeans.

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Mark Harmon, Elmer Wheeler & Twitter

December 31, 2008 by admin · Leave a Comment 

Those who read this blog regularly know that I tend to find my marketing inspiration in unusual (and often unorthodox) ways. Consider this fair warning…today shall be no exception.

The single best piece of marketing advice I can offer you as we close out 2008 is this — if you aren’t yet using the social media phenomenon that is Twitter — get off your keister and start.

Right now.

Over the holidays, my husband and I were watching a marathon of reruns of NCIS. We really haven’t been fans of the show for very long, so this provided us an opportunity to catch up on the episodes we’d missed. My favorite character is Special Agent Leroy Jethro Gibbs, played by Mark Harmon. Harmon’s character is a no-nonsense, “just the facts” kind of guy, and is well-known for cutting his coworkers off mid-sentence, and, on occasion, hanging up on them when they get too verbose. Ouch.

A light went off in my head when I realized that many 21st-century prospects are a lot like Gibbs — if we want to hold their attention, we need to cut to the chase.

Twitter is an excellent tool to help you hone this precious skill. Twitter provides you just 140 precious characters to convey your message — something that Gibbs could certainly appreciate.

Legendary salesman Elmer Wheeler was a big fan of this concept, saying “Sometimes your first 10 words—or your first 10 seconds—are as important as the next 10,000!”

Social media has developed its own shorthand to help us keep our messages short. Here are a few of the more popular abbreviations:

LOL : laugh out loud
ROFL : roll on floor laughing
BRB : be right back
AFK : away from keyboard
THX : thanks / thank you
TTYL : talk to you later
YW
: you’re welcome
GTG : go to go
SRY: sorry
NP : no problem
FWIW: for what it’s worth
IMHO: in my humble opinion
LMK: let me know

Don’t misunderstand me – I am not advocating you begin spamming the social media sites with endless sales pitches. Social media is first and foremost to establish relationships. We all know that folks will buy from people that they know, like and trust — focus on those goals, and the sales will surely follow.

Speaking of following, if you’d like to follow me, you can do so by clicking here, or on the link at the top of the column to your right. I will endeavor to keep my messages short, sweet, and entertaining.

Until next year!
Traci

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Finishing Strong, Part 7: I Object!

October 9, 2008 by admin · Leave a Comment 

The truth is, if objections are present, you are actually making progress toward closing the sale. Don’t be afraid of objections — it shows interest on the part of the prospect. In most cases, all that is required to overcome an objection is provide additional information to reassure the customer that they are making a sound purchasing decision.

Below are several methods you can use to counter objections. For the sake of our discussion, the four main types of objection countermeasures are:

Yet-But
This approach reinforces your agreement with the customer, then moves on to answer the objection.

The Counter Question
The counter question puts the ball back in the customer’s court. By asking “Why?” the real reason for the objection may become known.

Restating the Objection
By restating the objection, the customer may respond by saying, “No, I mean it just doesn’t look right on me,” or something of a similar nature. This approach tends to reduce the magnitude of the objection in the eyes of the customer.

Direct Response
Although offensive to some, this approach may be necessary if the customer is not going to buy unless the untruth can be corrected. Tact is important when using this approach.

There are many other methods that can be used to meet objections, and the veteran salesperson will know when it is best to employ a specific technique.

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Finishing Strong, Part 6: What Do You Know?

October 8, 2008 by admin · Leave a Comment 

A salesperson gains confidence by knowing about the products and services he or she is selling. Knowing your product line also allows the salesperson to be better equipped to conveying features and benefits, as well as answering objections.

Involve the Customer in the Process
The best way to present many products is to get involvement. Want to sell dance lessons? Get the customer on the dance floor and let the fun of dancing do some of the selling. The same is true with clothes, perfume, sports equipment, and almost anything else. Product knowledge is important, but the salesperson must ultimately focus on what makes customers buy. A few ways to accomplish this:

Adapt the Message
Message adaptation involves deciding what information is needed to sell a particular customer and how that information should be presented to that customer. Canned sales presentations lack creativity. An effective sales person will make an effort to adjust the presentation to the customer. If the customer knows about gardens and lawns, the person selling a lawn service should adapt the sales presentation to the level of the customer’s expertise. Don’t bore the customer with information they already know.

Create Interest and Excitement
Be enthusiastic about the merchandise — but be genuine. If your product solves a common problem, draw attention to that. Let the customer know how much better off they will be as a result of using this product. Draw attention to the emotions that this solution will bring about — will they be happier, less stressed, feel more attractive, healthier, etc? Help them to visualize the end result.

Limiting Choices: The Rule of Three
Have you ever gone into a restaurant, and been overwhelmed by the number of choices on the menu? Scaling back on the choices is smart business. Offering less options allows you to make improvements on the choices you have, allows employees to become more knowledgeable and comfortable with the products you offer, and most importantly, it streamlines the selling process.

Unless there is a definite reason for an exception, the rule of three (never show more than three choices at one time) should be followed whenever purchase options are presented. Limited choices have been found to promote sales.

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One Little, Two Little, Three Little Yorkies…

August 26, 2008 by admin · Leave a Comment 

John and I share our home and our lives with three spoiled rotten Yorkshire terriers. And let me save you some time…I am one of “those” type pet owners that adores their pets, and treats them like kids. If we were living in the country, instead of one of those uptight subdivisions (which seemed like a good idea at the time), I’d probably have a couple more. It is because I am such a big softie that my sweet, but long-suffering husband has asked me to refrain from visiting any pet stores or breeders, lest I come home with another one (or two). So yes, I am a dog lover. If you find folks like me annoying, you may want to just skip today’s post.

Pets are a lot like people — they have distinct characteristics and personality traits that set them aside from everyone else.

Take Brinkley, for example. When he was a puppy, he had these large bat-like ears that were completely disproportionate from his body. I’m talking ears that could rival Dumbo. But there was something about his sweet little face that won me over instantly. The moment I saw him, I knew he was the one for me. And, even though we’d set out to get a female puppy, it was Brinkley that came home with us that day.

Eventually he grew into his ears, but were it not for that, we may not have noticed him. These days, Brink is a doberman trapped in a Yorkie’s body — one who thinks he is the neighborhood watch.

Then there’s Madison. She was in a kennel with a little chihuahua puppy. We’re not sure what he did to upset her, but she was giving him a good butt-kicking. She stood up on her hind legs, and had her front paws in the air — she looked a bit like a pint-sized Bigfoot. We watched this go on for several minutes, then asked to see her (if for no other reason than to give the chihuahua a well-deserved rest). We instantly fell in love with this little two-pound dynamo, and the rest is history.

There has never been a sweeter or more loving dog than our Maddie. Her tail can wag at the speed of sound, and she’s never met a stranger. Her favorite thing in the world is to be curled up underneath a fleece blankie.

Last, but not least, is Spencer. I bought him while I was away visiting John’s folks. He wasn’t a planned purchase like the other two pups were, though. I visited a breeder, and saw him there, along with several of his siblings. All of the puppies were sleeping in a big, furry pile…except for one. This lone little guy wanted space to spread out — he was sleeping on his back, with arms and legs going in all directions. No need to draw out the story…he was the one I chose.

Spencer is our wild child. He is not quite a year old, and is already longer and taller than the other two dogs. He is quite a little acrobat, and has been known to make attempts to jump up onto the countertop if there is something up there he wants. As of yet, he hasn’t achieved this, but I think it’s only a matter of time. He is nothing if not tenacious.

Each of my dogs were different from the other pets that were available when I selected them. Each of them stood out, in their own unique way. Were it not for those differences, I would have missed out on knowing them, and loving them — and having them enrich my life.

In a market where we’re all encouraged to follow the crowd and “fit in,” our individuality is often lost. In relationships, and in business, what makes us different is what makes us great.

It took three little puppies to reinforce that small truth in this old dog.

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