Do you know the difference between Advertising and Publicity?
Many business owners tend to use them interchangeably, when in reality, they are quite different. Advertising is the vehicle you use to promote your business and your brand. Publicity is what you utilize when you want media outlets to promote your business or brand FOR YOU, by way of a newsworthy hook.

The Key is to Make It Newsworthy
The key to making headlines (versus becoming the latest addition to the local landfill), is to be sure that your press release is newsworthy — a task that may take a bit of practice to become proficient. If your release reads more like an infomercial than a news article, chances are you need to go back to the drawing board.

Ask yourself a few pointed questions — and be HONEST with the answers:

• Does your press release pass the “So what?” test?
• Have you referred to yourself in the third person, and remained OBJECTIVE with the subject matter?
• Have you avoided the use of industry jargon that may confuse your readers?
• Have you avoided the use of hype?

The Seven Secret Keys to Self-Promotion will help you learn to identify prime opportunities, as well as how to position yourself and your brand in order to the best use of them. This FREE download includes a 6-page PDF, as well as an MP3 of the original seminar audio file.

To grab your copy, click this link.
(*Note – file is 31MB, and may take a few moments to download)