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	<title>The Promo Diva® Blog - Creative, Caffeinated Marketing Outside the Box &#187; marketing ideas</title>
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		<title>Coffee Break: What 80s Track Could Be Your Business Theme Song?</title>
		<link>http://promodiva.com/2009/08/coffee-break-what-80s-track-could-be-your-business-theme-song/</link>
		<comments>http://promodiva.com/2009/08/coffee-break-what-80s-track-could-be-your-business-theme-song/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 15:42:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[COFFEE BREAK]]></category>
		<category><![CDATA[80s music]]></category>
		<category><![CDATA[business theme song]]></category>
		<category><![CDATA[marketing ideas]]></category>

		<guid isPermaLink="false">http://promodiva.com/?p=1273</guid>
		<description><![CDATA[You may have heard me recently bemoaning that many of my favorite 80s tunes have become the musical backdrop for hawking all manner of goods and services. A couple of months back John and I were watching a segment on VH1 Classics (it PAINS me to refer to the 80s as classic, BTW..), and it [...]]]></description>
			<content:encoded><![CDATA[<div class='embaArticle' style='display:inline'><p class="first-child "><span style="color: #800000;"><strong><img class="alignright size-medium wp-image-1274" style="margin: 10px;" title="80smusic-600" src="http://promodiva.com/wp-content/uploads/2009/08/80smusic-600-300x150.jpg" alt="80smusic-600" width="300" height="150" /><span title="Y" class="cap"><span>Y</span></span>ou may have heard me recently bemoaning that many of my favorite 80s tunes have become the musical backdrop for hawking all manner of goods and services. </strong></span></p>
<p>A couple of months back John and I were watching a segment on VH1 Classics (it PAINS me to refer to the 80s as classic, BTW..), and it was noted that a band member of Modern English was paid $90,000 in royalties to allow the song &#8220;<em>Melt</em>&#8221; to be used in a Burger King® commercial.</p>
<p><span style="color: #800000;"><strong>That kind of coin can buy a lot of Whoppers® &#8212; and I suspect that&#8217;s what the songwriter was thinking as well.</strong></span></p>
<p>All this to say, it got me to thinking &#8212; if you could select one of your favorite 80s song to be your business&#8217; musical theme song, what would you choose?</p>
<p><span style="color: #800000;"><strong>You could use your theme song in any manner of ways:</strong></span></p>
<ul>
<li>Your &#8220;on hold&#8221; music for your call center;</li>
<li>Your web or television commercials;</li>
<li>Your infomercial;</li>
<li>Played at your annual company conventions, etc.</li>
</ul>
<p>For the sake of this poll, let&#8217;s assume that money is no object &#8212; you don&#8217;t need to worry about paying royalties.</p>
<p><span style="color: #800000;"><strong>And, while this little diversion is just for fun, you never know what sort of marketing epiphany might arise from it!</strong></span></p>
<p><span style="color: #800000;"><strong>So, would you go for:</strong></span></p>
<ul>
<li>Cautiously optimistic, like Bon-Jovi&#8217;s &#8220;<em>Livin&#8217; on a Prayer</em>?&#8221;</li>
<li>Contemplative, like &#8220;<em>Should I Stay or Should I Go</em>&#8221; from The Clash?</li>
<li>A Survivor anthem, like &#8220;<em>Eye of the Tiger</em>?&#8221;</li>
<li>or, are you taking it &#8220;<em>Day by Day</em>,&#8221; like the Hooters?</li>
</ul>
<p><span style="color: #800000;"><strong>Submit your theme song in the comments area below</strong></span> &#8212; if the reason behind your choice isn&#8217;t immediately obvious, be sure and tell us why you selected it.</p>
<p><strong>One note of &#8220;fine print&#8221;: this is a family-friendly site, so please keep those submissions G-rated.</strong></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://promodiva.com/2009/07/coffee-break-the-right-word-is-key-to-your-success/" rel="bookmark" class="crp_title">Coffee Break: The Right WORD is Key to Your Success</a></li><li><a href="http://promodiva.com/2009/01/killing-them-softlywith-great-copy/" rel="bookmark" class="crp_title">Killing Them Softly&#8230;With Great Copy</a></li><li><a href="http://promodiva.com/2009/06/quik-tip-tuesday-spank-the-competition-with-superior-service/" rel="bookmark" class="crp_title">Quik Tip Tuesday: Spank the Competition with Superior Service</a></li><li><a href="http://promodiva.com/2009/07/now-hear-this-happy-customers-evangelists/" rel="bookmark" class="crp_title">Now Hear This: Happy Customers = Evangelists</a></li><li><a href="http://promodiva.com/2009/07/coffee-break-some-food-for-thought-from-edgar-a-guest/" rel="bookmark" class="crp_title">Coffee Break: Some Food for Thought from Edgar A. Guest</a></li></ul></div></div>

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