Resource: New eBook Details Creative Email Marketing Strategies

June 15, 2009 by admin · Leave a Comment 

Wouldn’t it be great if you knew that your next big email marketing campaign was going to be successful, even before you hit send?

The folks at MailerMailer thought so, too. And, with the help of a new ebook, that may just be easier than you think.

In a new free ebook, “Successful Email Marketer’s Playbook: Real Examples of Campaigns that Generate Buzz and Bring in Sales,” a group of expert marketers share their creative strategies in six email marketing case studies companies can learn from. The 31-page ebook provides actionable steps you can take to build loyalty, increase your ROI, and convert more leads.

“Many times email marketers get comfortable with their campaigns and do not realize what opportunities they are missing out on,” says MailerMailer CEO Raj Khera. “Though their email marketing may be successful, trying new strategies can help them to reap even greater returns. This eBook will help.”

Other topics covered include:

  • Common newsletter likes and dislikes
  • Design tips to cultivate customer interaction and engagement
  • How “firecracker” emails can boost your open rate
  • How you can use newsletters for inexpensive consumer research
  • And more…

MailerMailer is a web-based email list management service for creating and tracking opt-in newsletters and email campaigns. Create and send personalized, targeted emails based on your subscribers’ interests and demographics. Their do-it-yourself service automates email list set up and maintenance and includes templates for easy management. Visit http://www.mailermailer.com for more information and a free trial.

The ebook is available for immediate download here: http://www.mailermailer.com/email-marketing-ebook.rwp.

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