Coffee Break: What 80s Track Could Be Your Business Theme Song?

You may have heard me recently bemoaning that many of my favorite 80s tunes have become the musical backdrop for hawking all manner of goods and services.

A couple of months back John and I were watching a segment on VH1 Classics (it PAINS me to refer to the 80s as classic, BTW..), and it was noted that a band member of Modern English was paid $90,000 in royalties to allow the song “Melt” to be used in a Burger King® commercial.

That kind of coin can buy a lot of Whoppers® — and I suspect that’s what the songwriter was thinking as well.

All this to say, it got me to thinking — if you could select one of your favorite 80s song to be your business’ musical theme song, what would you choose?

You could use your theme song in any manner of ways:

• Your “on hold” music for your call center;
• Your web or television commercials;
• Your infomercial;
• Played at your annual company conventions, etc.

For the sake of this poll, let’s assume that money is no object — you don’t need to worry about paying royalties.

And, while this little diversion is just for fun, you never know what sort of marketing epiphany might arise from it!

So, would you go for:

• Cautiously optimistic, like Bon-Jovi’s “Livin’ on a Prayer?”
• Contemplative, like “Should I Stay or Should I Go” from The Clash?
• A Survivor anthem, like “Eye of the Tiger?”
• or, are you taking it “Day by Day,” like the Hooters?

Submit your theme song in the comments area below — if the reason behind your choice isn’t immediately obvious, be sure and tell us why you selected it.

One note of “fine print”: this is a family-friendly site, so please keep those submissions G-rated.

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