Quik Tip Tuesday: Savvy Seasonal Marketing

It’s that time again.

It’s time for school age children to begin dreading every sunrise, and for the parents of said children to begin the countdown…

Yes, my friends — it’s back to school time.

For the record, I never minded back to school time when I was growing up — but that was primarily because I loved the thought of getting new paper, pens, and various and sundry organizational school supplies (strange, but true — explains a lot, doesn’t it?).

Last week I had the rare pleasure of having possession of the remote control. During my cursory scanning of the channels, I happened to catch a Staples commercial that employs some of the most savvy back-to-school marketing that I have seen in quite some time. In trying to locate this clip, I came to find out that this commercial isn’t new — in fact, it originally aired in the 90s. It just goes to show that when you have a great concept, it will often stand the test of time.

Aside from giving you a nearly-midweek-chuckle, why am I sharing this? Well, I’m glad you asked. This commercial is a fantastic (and brilliantly creative) example of how you can cash in with seasonal marketing. There are certain times of the year when it is easy to tap into the collective mind of society — and whether you are underscoring the shared joys (such as the holidays), or the shared headaches (tax season) — a bit of creativity can often make your message resonate even stronger.

Without ruining the clip for those who may not have seen it, I will set it up just by saying that I swear I saw my folks do a similar dance when I was young…and I sincerely doubt it was because my mom was hopped up from sniffing markers.

I’m just sayin’…

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