Learn to Write Press Releases & Become a PR Powerhouse
April 15, 2010 by admin · 3 Comments
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often the result of a press release. There is a bit of skill involved in crafting a truly newsworthy release; the rewards can help stretch your promotional dollar significantly.
In this 8-page, no-fluff guide, I’ll share the 6-step “Publicity Litmus Test,” the 5 critical self-evaluation questions that will result in a killer press release, the 7 steps to successful self-promotion, and 14 resources from my own personal PR rolodex.
To download your copy, click here.
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Did it provide you with a new insight or resource? If so, buy me a cup of coffee, or send me a tip. Any amount you select is greatly appreciated -- just select what you feel this post was worth to you. Cheers!Photoshop Top 40: The Brush Tool (VIDEO)
November 22, 2009 by admin · Leave a Comment
Coming in at #31, this video from dekepod features the Brush Tool. The modest brush tool is one of the deepest, most versatile tools in Photoshop. Its not only a terrific painting tool, but it is also invaluable for masking, as Deke demonstrates in this weeks Photoshop Top 40 Countdown episode.
Featured in this video: Adobe Photoshop
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Did it provide you with a new insight or resource? If so, buy me a cup of coffee, or send me a tip. Any amount you select is greatly appreciated -- just select what you feel this post was worth to you. Cheers!Create Videos with Flip Camera (Tutorial)
September 6, 2009 by admin · Leave a Comment
Stop trying to hold your own camera to create videos for your website!
It looks unprofessional, and honestly — it isn’t exactly practical, either.
This short video from Michael Vorel of Project Gadget shows you a quick and affordable alternative. You can shoot and upload a video for your website or YouTube within minutes.


