Balihoo Announces Integrated Co-op Marketing Solution
October 29, 2009 by admin · Leave a Comment
Balihoo, provider of Local Marketing Automation technology and services to national brands with local marketing needs, has announced the wide availability of an Integrated Co-op Marketing solution.
Balihoo’s solution combines creative customization, local media execution and co-op funding into a single Integrated Co-op Marketing platform to give product manufacturers and their resellers a single location to manage all co-op marketing activities. Embedded in Balihoo’s Local Marketing Automation platform, this represents the industry’s first closed-loop co-op marketing solution that functions across all advertising and marketing mediums.
“This is a game-changing technology for the co-op marketing industry,” said Pete Gombert, Balihoo CEO. “The net result is a more effective, more efficient co-op marketing model that increases revenue and decreases costs across the entire value chain.”
Balihoo’s Integrated Co-op Marketing platform is being leveraged in a broad range of business verticals, from the durable home good industry to medical product manufacturing.
“With this platform our customers are able to quickly and easily develop and implement highly effective local marketing campaigns,” said Dan Hinkle, Nobel Biocare Senior Director Practice Development Solutions. “Combining Balihoo’s technology with Nobel Biocare’s consumer research enables our partners to reduce advertising costs, improve consumer awareness and increase practice production.”
According to Balihoo Vice President of Product Management Kevin Donaldson, the true breakthrough is in combining the creative, media and financial components with a layer of reporting that gives the national brand full visibility into all local marketing efforts. “Our national clients are now able to see exactly who is doing what at the local level and tie that back into return on investment reporting to understand the true value of their co-op marketing program.”
Learn more by requesting the Integrated Co-op Marketing white paper at www.balihoo.com/icm.
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September 6, 2009 by admin · Leave a Comment
Stop trying to hold your own camera to create videos for your website!
It looks unprofessional, and honestly — it isn’t exactly practical, either.
This short video from Michael Vorel of Project Gadget shows you a quick and affordable alternative. You can shoot and upload a video for your website or YouTube within minutes.
Items Featured in this Video:
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July 8, 2009 by admin · Leave a Comment
The question of driving interested traffic to your website or blog is one that all webmasters share.
Watching some webmasters clean up while your site languishes on the vine is a terrible feeling — like being the last kid picked in a schoolyard game of kickball.
You may as well be the ball!
Admittedly, there is no shortage of “experts” out there who offer all manner of formulas, tips and strategies that will drive hordes of traffic your way — so let me ask you this:
Do you want tire kickers and freebie seekers, or do you want buyers?
I don’t know about you – but I choose the latter.
You see, many of those same “experts” would have you believe that the holy grail of traffic domination lies solely in identifying as many high-traffic keywords as you can.
Frankly, that’s a load of crap. If you want to attract traffic that is actually seeking out what you have to offer — folks who are not phobic about opening up their wallets and making a purchase — then you need to focus your efforts on those keywords that deliver the goods.
After all, as the saying goes — “money talks, and BS walks.”
A couple of colleagues of mine, Kathe Lucas and Denise Hall, have created a no-holds-barred 40-page report that will quickly get you up to speed and dominating the “money talks” keyword segment of your niche. Best of all, you can snap up this little gem for less than the price of a pair of fancy coffee drinks.
And as you well know, I NEVER joke when it comes to caffeine.
My only gripe about this report is the sub-title. In light of all the whoopla surrounding Michael Jackson’s passing, the books’ sub-title of “ABC…Easy as 1-2-3” did make me cringe a little.
But I am willing to overlook that, and you should, too. You can read all about this report by visiting this link.
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April 21, 2009 by admin · Leave a Comment
There are things you can do year-round to help save the environment. It is common knowledge that reducing the amount of paper used and the amount of time we spend in our cars is important, but many don’t know how easy and inexpensive these steps can be.
According to http://www.TheDailyGreen.com, Americans consume about 700 pounds of paper per person per year-everything from napkins and take-out boxes to gift wrapping and cardboard. So how can we reduce our impact on the environment? One way is through technology.
Although some people go so far as to advocate e-mailing wedding invitations or Christmas cards instead of sending paper ones, there are some more subtle ways you can help reduce your environmental impact and still save time and money. Here are a few ways technology can help:
Help your team go paperless. Many companies use expensive technology to manage the amount of paper they use but there are free options available for everyone. Free online storage sites like Microsoft Office Live Workspace can help your team go paperless. They provide an easy way to keep track of your Little League schedule or the car-pool rotation and give you the ability to update items in real time. There is no need to print out schedules, because everyone can log on to see if there are updates.
Online research saves time and money. In today’s economy, everyone is looking for a deal, and getting the most out of your money often requires research. With the prevalence of retail Web sites, you can now research online instead of driving around town to compare prices. Researching online saves you time and money and reduces the amount of time you spend in your car.
Download software instead of buying a box. Advances in technology and improved Internet speed have made it easier to download software for your computer than to drive to a store to buy the same thing in a box. This helps reduce packaging waste.
One popular software download is Microsoft Office 2007 (www.store.microsoft.com). According to research, one digital download of Microsoft Office is equivalent to saving the emissions from one gallon of gas; 10 million digital downloads are equivalent to 13,008 cars not driven for one year.
Use your computer’s power management tools. Use the power management tools in your computer’s control panel to select energy-reducing settings. If you and nine of your friends do this, it becomes the equivalent of taking one car off the road. Another way to reduce your computer’s energy consumption is to stop using screen savers and instead blank your screen. This will save energy and extend the life of your monitor.
These are just some of the ways technology can help reduce your impact on the environment. If we all do our part, together, we can make every day Earth Day.
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April 21, 2009 by admin · Leave a Comment
Change has become America’s motto for dealing with a turbulent economy, and few things are changing more rapidly than our attitudes toward commuting to the office every day.
Not long ago, workers usually had to receive special permission from management to work from home for a day or two. Now, according to a new survey, managers often support “remote working” even more strongly than employees do.
The study, from Microsoft, was designed to assess which small-to-midsized U.S. cities are leading the trend toward remote working. In the markets surveyed, San Diego led the way, followed by West Palm Beach; Buffalo; Salt Lake City; Raleigh; Oklahoma City; Nashville; Charleston, S.C.; Greensboro, N.C.; and Hartford-New Haven.
The cities were measured on several criteria:
• Number of companies with remote-working policies
• Level of managerial support reported by workers
• Level of co-worker/peer support reported by workers
• Percentage of workers believing their job can be completed from home
• Percentage of workers using remote-working programs.
Employers, it seems, are becoming fans of remote working for a number of reasons. For one, working from home frequently increases productivity. At home, workers often have fewer distractions and do not lose minutes-or hours-tied up in traffic jams on the way to work.
Moreover, the costs for a company to maintain employees in an office have been increasing-everything from air-conditioning expenses to leasing rates.
With more people working remotely and using the office only periodically, office space can be shared and expansion needs are often reduced.
Technology is also contributing to the growth in the number of remote workers. Solutions from companies such as Microsoft now allow businesses to set up remote-working operations efficiently and safely.
Systems such as Microsoft Windows Server 2008, Windows Vista and Microsoft Unified Communications are designed to enable workers to connect to the office from home and have access to all the same applications that they would have in the office.
Also, Windows Vista BitLocker Drive Encryption is said to thwart any attempt to hack into information on a laptop computer that is stolen or lost. BitLocker prevents a thief from removing and booting up the hard drive and locks up the system’s information if someone tampers with it.
Using technology to work from home is no longer a luxury. It’s a strategy that is helping many companies make employees happier and lower costs. For more information, visit http://www.microsoft.com/midsizebusiness/gameplan/.
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January 20, 2009 by admin · Leave a Comment
File this under “going above and beyond” — small business owners have long had to contend with striking a delicate balance between portraying a professional image, and doing so without compromising their budget.
Thanks to a new technology breakthrough, business owners can now focus on more important matters; quality CD duplication doesn’t have to break the bank.
Indiana based Beyond Concepts Inc., has implemented a major production change in their CD printing process. The new state of the art technology provides amazing color and graphics capabilities with increased durability. Small business owners will be pleasantly surprised to find out that Beyond Concepts offers clients this solution with no increase in price structure.
What types of marketing efforts can use CDs?
- Catalogs for Sales Representatives
- Wholesale materials for prospective new accounts
- Trial offers of software
- Book excerpts for authors
- Press materials
- Promotional giveaways – screensavers, desktop wallpaper, etc
- Audiobooks
- Ebooks
With over 20 years in the business, Beyond Concepts was already offering CD duplication at a low price point. While their original process offered fantastic image capability, it also had shortcomings regarding the overall durability of the CD surface. The new CD printing process provides the same amazing print quality, with none of the traditional durability issues associated with an inkjet printing process.
“…we have implemented a state of the art digital thermal transfer CD printing process. This printing system allows clients to make a CD that has outstanding image quality with complete surface durability and a glossy finish” explains Beyond Concepts Co-Founder and President Jeffrey Carlin.
For more information on how CD duplication can take your project to the next level, visit the Beyond Concepts website at http://www.bcduplication.com.
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