Social Media Marketing & Strategy
Social media describes the social interaction of information using easily-accessible and scalable publishing techniques. Social media transforms users into content producers.
We are Living in the Attention Age
Characterized by the increasing abundance of information available, the Attention Age has been marked by the ability of individuals to create and consume information instantly and freely, as well as share it on the internet using social media. The period is believed to have begun with the emergence of social media in the first years of the 21st century.
Once considered to be little more than a passing novelty, social media has grown into an essential component of creating and promoting a brand. By leveraging the power of social media sites such as Twitter, Facebook and YouTube, business owners can engage their audience in new and exciting ways. You’ll be able to directly communicate with your customers — announcing sales, providing helpful tips, sharing discounts and special offers, and building brand loyalty.
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Why Should You Be Interested in Social Media?
- Increases your brand reach
- Funnels new traffic to your site
- Builds your search engine ranking
- Connects you to customers in real-time
- Builds rapport and customer loyalty
- Maintains your brand’s reputation
- It’s FREE!
Social Media Isn’t Just About Followers
In fact, many people completely miss the boat when it comes to social media. They get so hung up on the numbers that they lose sight of the actual connections they are making. What good is having tens of thousands of followers if you have no rapport with, or influence over that group? You would be far better served having a much smaller group of targeted, engaged and loyal followers. The choice is yours.
Take Control of the Conversation
Ask the right questions, and pay attention to the answers. Social media offers companies the unique ability to improve and monitor their customers’ experience. Major brands have quickly capitalized on the real-time benefits of social media. Cable service provider Comcast®, as well as online payment processor Paypal® are two excellent examples of how brands can utilize social media to improve customer service and build customer loyalty.
Social media pages can serve a multitude of purposes — from media room to information hub to satellite shopping destination.
I work closely with my clients to insure that their social media profile helps them achieve their marketing objectives. Once we’ve identified your goals, I will formulate and deploy your social media plan, and get you positioned to take full advantage of all of the benefits social media networks have to offer.
Services Provided Include:
- Define & Refine the vision of your company’s social media identity
- Design, Manage & Maintain Social Media Profiles
- Integrate social media into your website*
- Customize profile pages to reflect your brand
- Integrate your blog posts, videos and photos into your profile
- Integrate items from your shopping cart into your profile*
- Leverage traditional marketing tools to increase social momentum
- Coach you in the accepted etiquette of the social networks & best practices
- Provide you with online tools to monitor conversations and manage your reputation
* Certain restrictions apply. Contact me for details.
Ready to get started? Visit the Contact page and drop me a note — I’ll get back in touch with you right away.
