Small Businesses Make Big Impact with Savvy Tech Tools
October 26, 2009 by admin · 2 Comments
Easy and often inexpensive ways to do better business may be at your fingertips.
If, that is, your fingertips are on the buttons of some of today’s increasingly important-though sometimes surprising-business technology. Here’s a look at six you may care to consider:
Twitter (http://twitter.com)-this microblogging site, in which updates consist of no more than 140 characters, has proved to be a useful tool to reach current and potential customers in a new way.
Bing Local Listing Center (https://ssl.bing.com/listings/ListingCenter.aspx)–the new search engine from Microsoft lets you manage your business listing on the Bing Local Listing Center. It’s similar to the Yellow Pages but adds details about a business that its customers most want to know.
HubSpot (http://hubspot.com)–as small businesses consider utilizing online social media tools, software from companies such as HubSpot can help them make this decision. HubSpot helps businesses get found on the Internet by the right prospects and convert more of them into leads.
Social networks–small businesses can benefit from sites such as LinkedIn (linkedin.com) and Facebook (facebook.com), where sharing information about your business or specials on products and services is easier than ever.
Touch screen, Web-connected printers (http://lexmark.com)–these all-in-one devices (AIO’s) are much more than just printers. They now offer customized solutions such as Lexmark’s new line of inkjet, touch screen AIO’s that connect to the Web to save preprogrammed tasks as one button.
Free Web Toolbar–there are several online tools that can quickly and easily increase your efficiency. The Lexmark Web Toolbar, for example, eliminates unwanted ads and graphics. It works with any printer and is easy to install from lexmark.com.
Good suggestions, but none of them are cheap when you consider how much time you need to spend doing the socializing, blogging, seo and analysis. Small businesses don’t always think that way, but if you’re spending a lot of time doing social media marketing, you’re not doing something else, like product development and sales. Worth thinking about – there’s no free lunch!
I agree with John. I spend a lot more time socializing on the internet than I do making my products. It is a lot of work but it is fun to interact with others all over the world. Now back to creating more products!