Comments on: Beware of the Dark Side: The Need for Competitive Analysis http://promodiva.com/2009/10/beware-of-the-dark-side-the-need-for-competitive-analysis/ The Promo Diva® Blog - Creative, Caffeinated Marketing Outside the Box - Small Business Consulting - Copywriting & Publicity Tue, 02 Mar 2010 14:02:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Engineernerd http://promodiva.com/2009/10/beware-of-the-dark-side-the-need-for-competitive-analysis/comment-page-1/#comment-335 Engineernerd Wed, 28 Oct 2009 15:24:14 +0000 http://promodiva.com/?p=1520#comment-335 Great message! I think every website proprietor needs to do this. When shopping online, it's amazing how cookie cutter some sites are. They look exactly like their competition right down to the vendors images of their wares. A little competitive analysis is a great way to ask yourself, "How can I set myself apart from the rest of the herd?" Also, I think it's important to periodically analyze your customers and competition. In the online world, things change quickly and if your competitors change to meet or exceed what you are doing, it's easy to go from the leader of the pack to the last horse in the race. Great message! I think every website proprietor needs to do this.

When shopping online, it’s amazing how cookie cutter some sites are. They look exactly like their competition right down to the vendors images of their wares.

A little competitive analysis is a great way to ask yourself, “How can I set myself apart from the rest of the herd?”

Also, I think it’s important to periodically analyze your customers and competition. In the online world, things change quickly and if your competitors change to meet or exceed what you are doing, it’s easy to go from the leader of the pack to the last horse in the race.

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