Marketing Espresso for 8/1/09
August 1, 2009 by admin · Leave a Comment
In this issue:
- The Miracle of Self-Discipline
- Twitter for Business Owners
- 5 Fab Follow-Up Ideas
- Earning with e-How
- Commission Junction Launches PayPerCall Program
- A New Concept in Creativity at crowdSPRING
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The Miracle of Self-Discipline
There is one special quality that you can develop that will guarantee you greater success, accomplishment and happiness in life.
Of a thousand principles for success developed over the ages, this one quality or practice will do more to assure that you accomplish wonderful things with your life than anything else. This quality is so important that, if you don’t develop it to a high degree, it is impossible for you to ever achieve what you are truly capable of achieving.
The quality that I am talking about is the quality of self-discipline.
Check out the full text of this excellent article by author and motivational speaker Brian Tracy at our newly relaunched business site, Entrepreneur & Self-Employed Business Journal.
Twitter for Business Owners – (5) PLR Article Pack
Twitter is the undisputed champion of social media, and everyone is talking about it. It’s no wonder that bloggers, business owners and marketers are scrambling to find Twitter PLR articles. After fielding numerous requests, I put together this package of private label articles to allow you to use this content without restriction. The catch? There are only (150) packages being offered, and once they are gone, I will be pulling the package forever.
These articles are excellent for use in newsletters, blog posts, added to existing ebooks, or compiled to create a short report. Remember that if you plan to post them online, we do recommend that you rewrite up to 30% of the text to make your version unique. With (5) articles totaling just over 1750 words, these are the perfect length to offer sound tips and keep a readers’ attention.
Topics covered include: automating your market research with twitter, helpful twitter tools that business owners should know about, tweeting FAQs, twitter automation, one twitter tool that can your competition doesn’t want you to know about, twitter success tips, number of followers, and more.
For more information, or to grab your copy, visit the PLR Savvy website.
5 Fab Follow-Up Ideas
How many of you make it a practice to send a follow-up message after you send out an email to your list? Between voracious spam filters, and a crowded inbox, your prospects may very well have missed your first message. We know from the old “Rule of 7″ that prospects often need to be presented with your offer multiple times before acting upon them. Below are five helpful tips that you can use in following up with your prospects. One side note — be sure that when using these tips you are being genuine.
My personal favorite is the “more bonuses added” idea. By contacting your prospects to alert them that you’ve sweetened the deal even more, those that may have been on the fence previously may be provided with the impetus to purchase. These can be bonuses that you’ve decided to add on, or ones from joint-venture partners, etc.
The “ad extension” is a common technique that many markters use. Perhaps you were surprised at how quickly the original offer has been selling, and you’ve decided to generously extend the deadline to anyone who may have gotten busy and missed it. Whatever your reasoning for extending the deadline, when it is framed with a generous offer to help your subscribers take advantage of a deal, chances are it will be well received.
We all know the power of the word “free.” Why not consider offering a free sample of your offer? It could be an excerpt from a report, a trial version of the software or service, etc. Sometimes this one simple gesture can mean the difference of a successful campaign, or one that languishes.
Do you have an affiliate program? Announcing that your offer is available for affiliates to promote can significantly impact your sales volume. Some marketers may offer a private affiliate program that is only available to purchasers — I’ve seen a mixed bag of results with this tactic. If the payout for affiliates is generous, this may put you over the top; however, if affiliates have to pay hundreds of dollars for a product only to make a $30 commission, it’s a safe bet that you won’t have many takers.
Perhaps the most common tactic used by marketers is “email overload.” Your follow-up is framed in the context that you know how much email your prospects receive every day, and you want to make sure that they don’t miss out on this offer. Because of how often this particular method is used, I recommend you pair it with something else — either a trial offer, a quick informational video — anything that you can offer to get a prospect to visit your site. Without it, this tactic could receive a lukewarm reception.
E-Learning with e-How
eHow.com is an online community dedicated to providing visitors the ability to research, share, and discuss instructional solutions that help complete day-to-day tasks and projects.
On Friday I decided to sign up with e-How, after hearing how others had experienced success in submitting their how-to articles and earning some cash in the bargain. I haven’t submitted any articles yet, but I had to share my experience with you. In the less than 24 hours since I signed up, I have fielded over 70 “friend requests.” If this is any testament to how active the community is, this may well turn out to be a smart marketing decision. Will keep you posted on my progress.
Commission Junction Launches PayPerCall Program
Commission Junction has recently announced the introduction of CJ PayPerCall — a great new opportunity for publishers to earn even more with CJ. With currently more than a dozen advertisers, such as ADT and ServiceMagic, CJ is anticipating a very large financial services advertiser launching soon just for the pay-per-call program.
Why should you be as excited as we are about CJ’s new pay-per-call platform? Pay-per-call isn’t all that different than other affiliate marketing methods — yet, the average per-call commission is over $10, and some advertisers pay up to $100 per call.
Pay-per-call doesn’t take the place of your online CPA campaigns with these large advertisers. Pay-per-call campaigns are IN ADDITION TO existing CPA campaigns.
In order to get affiliates up to speed on the new program, CJ is hosting a live demo to answer all of your questions, as well as provide you with the materials you need to start earning commissions with these top brand advertisers. The demo is scheduled for August 6th at 1pm Pacific time.
To register, click on the PayPerCall graphic located inside your Commission Junction user administration panel.
A New Concept in Creativity at crowdSPRING
Need something designed? crowdSPRING says name your price and watch 13,000+ designers compete for your biz.
crowdSPRING is a little company with big dreams based in Chicago – and was started to help people from around the world access creative talent, and to help creatives from across the globe find new customers.
With backgrounds in both the creative industry and law, crowdSPRING is a labor of love for a team that believes strongly in the creative process and the protection of intellectual property. From free, binding legal contract generation for every transaction and advanced digital watermarking to a built-in, secure escrow service and a feedback rating system – they have tried to make a safe environment for both Buyers and Creatives alike.
By helping Buyers reach countless creatives across the globe, they are changing the game for the little guy. Now small businesses, one-man shops and individuals anywhere can tap into a global pool of creatives. In fact, they are so convinced that global talent pool will give your project new ideas, different perspectives and a far better final product – they guarantee it. Check out this innovative new service today!
Until Next Time — Stay Focused, Positive and Caffeinated!
Traci
