Think Outside the Box Thursday: Tacos and Twitter
It’s no secret that I love the Springwise newsletter — in fact, I often talk about it on my blogs. It is one of the few newsletters that I truly look forward to receiving.
Todays’s issue was chock-full of some really interesting gems, but the one I’d like to focus on today combines a “meals on wheels” theme, with a 21st century twist. Launched last fall, Kogi Korean BBQ takes the taste of Korean barbecue and “melds it with the portability of Mexican tacos and burritos for a whole new category of delectable food.”
Kogi’s signature Korean short ribs taco, for example, combines marinated short rib trimmings with sesame-chili salsa roja, lettuce and cabbage tossed in Korean chili-soy vinaigrette, and cilantro-green onion-lime relish.
The two Kogi trucks are always in motion, so if you want to know where they’re going to show up next, you’ll need to follow them on Twitter. For those who may prefer a more traditional dining experience, Kogi’s also has a location in the Alibi Room in Culver City.
Kogi’s concept isn’t the only thing that is innovative — they are kind on the wallet as well. At just $2 per taco, they won’t leave a bad taste in your mouth.
Have you tracked Kogi’s down on Twitter? Drop me a note and share your experience.
I wish they would do that with ice cream trucks.
Actually, if Schwans had Twitter, that would be cool.